Juma: Jurnal Manajemen ISSS: XXXX-XXXX

REPRESENTASI KAPITALISME DALAM IKLAN DIGITAL DAN DAMPAKNYA TERHADAP GAYA HIDUP

2025-05-07T06:58:44+00:00

This study aims to examine the representation of capitalist ideology in digital advertising and its impact on shaping consumer lifestyles in society. Employing a qualitative approach with a literature review method, this research analyzes various sources to identify how digital advertisements convey capitalist values through narratives, visuals, and data-driven personalization. The findings reveal that digital advertising not only promotes products but also actively constructs an artificial ideal lifestyle that is materialistic, individualistic, and status-oriented. Social media and algorithms play a significant role in amplifying the psychological effects of advertising, particularly among young generations, leading to excessive consumer culture and potential negative psychological impacts. This study concludes that critical media literacy is a crucial solution for raising awareness and mitigating the adverse effects of digital advertising

REPRESENTASI KAPITALISME DALAM IKLAN DIGITAL DAN DAMPAKNYA TERHADAP GAYA HIDUP

2025-05-07T06:58:44+00:00

This study aims to analyze the representation of the green economy in digital advertising through a semiotic approach. Amid growing public awareness of environmental issues, many companies are utilizing digital media to promote environmentally friendly products. However, there has been little research specifically examining how symbols and sustainability messages are constructed in digital advertisements. Using a qualitative approach with semiotic analysis, this research examines the visual elements, symbols, texts, and imagery used in digital advertisements for eco-friendly products. Advertisement samples were obtained from various digital platforms such as social media and websites featuring sustainability campaigns. The results show that green and blue colors dominate the visual elements of advertisements to create associations with nature, freshness, and cleanliness. Symbols such as trees, leaves, and water are consistently used to represent sustainability values. The texts in the advertisements include phrases like “eco-friendly,” “organic,” and “sustainable,” aiming to instill a positive perception of the products. Imagery portraying green activities such as cycling or recycling functions to build a narrative that consuming such products is an ethical and responsible act. The analysis also finds that the symbols and narratives in advertisements shape consumer perceptions that choosing eco-friendly products is part of a modern and environmentally conscious lifestyle. These findings affirm that digital advertising serves not only as a marketing tool but also as an educational medium in shaping consumer attitudes toward environmental issues. This study makes an important contribution to the field of advertising semiotics and expands the understanding of the role of visual communication in supporting the green economy agenda.

PENGARUH SUBSIDI PEMERINTAH TERHADAP KEBERLANJUTAN USAHA PEDAGANG KECIL: STUDI PADA PASAR TRADISIONAL

2025-05-07T06:58:45+00:00

Small traders often face various challenges in developing their businesses, such as competition from modern retailers, limited capital, low access to technology, and lack of understanding in financial management and business management. This study aims to analyze the effect of government subsidies on the business sustainability of small traders in traditional markets. This study uses a quantitative approach with a sample of 100 people in Sweta Traditional Market, Mataram, West Nusa Tenggara from February to July 2024 who have received subsidies from the government. Descriptive analysis was used to describe the characteristics of respondents and simple linear regression analysis was used to test the effect of government subsidies on the sustainability of small traders' businesses. The results showed that government subsidies have a positive influence on the sustainability of small-scale traders' businesses (p-value 0.02). Thus, government subsidies have a positive effect on the sustainability of small traders' businesses in traditional markets, especially in improving profitability and competitiveness

KOMUNIKASI LINGKUNGAN DI MEDIA ONLINE: STRATEGI PENYEBARAN NILAI GREEN ECONOMY OLEH KOMUNITAS HIJAU LOKAL

2025-05-07T06:58:45+00:00

The escalating ecological crisis caused by climate change, pollution, and resource depletion demands urgent and transformative responses through a transition to a green economy. The green economy is viewed as a strategic solution to achieve sustainability and economic resilience by promoting responsible patterns of production and consumption. In this context, environmental communication plays a crucial role in disseminating sustainability values to the public, particularly through online media, which offers wide reach and interactive engagement. Local green communities, as grassroots actors, actively contribute to spreading green economy values by utilizing digital communication strategies. This study aims to examine how local green communities use online media to convey environmental messages and raise public awareness of the green economy. Using a qualitative approach, this research seeks to contribute to the development of effective and contextual environmental communication strategies that support the broader transition toward sustainability

PENGGUNAAN AI AGEN DALAM MENGHASILKAN BISKUT HERBA AUTENTIK: KAYU MANIS DAN KURMA

2025-05-07T06:58:45+00:00

Kajian ini bertujuan untuk meneroka penggunaan herba autentik seperti kayu manis dan kurma dalam penghasilan biskut sebagai alternatif kepada perasa tiruan yang sering dikaitkan dengan isu kesihatan. Kajian menggunakan Model Pembangunan Produk Baru (New Product Development, NPD) dan pendekatan analisis kandungan untuk menilai keberkesanan herba ini dari aspek rasa, tekstur, dan manfaat kesihatan. Teknologi agen AI turut diaplikasikan untuk menyokong pengoptimuman resipi, pengumpulan data, dan analisis keutamaan pengguna. Hasil kajian mendapati bahawa penggunaan herba autentik meningkatkan kualiti biskut dari segi rasa, aroma, dan nilai kesihatan. Pendekatan sistematik melalui model NPD memastikan pembangunan produk dilakukan secara komprehensif, manakala agen AI mempercepatkan inovasi dengan hasil yang lebih efisien. Kajian ini menyumbang kepada pembangunan produk makanan yang sihat, semula jadi, dan selari dengan permintaan pasaran moden.