Analysis of Information Quality of Social Forestry on the Instagram Account of the Social Forestry Office (BPS) Manado

Abstract

This research aims to examine the quality of Social Forestry information presented on the Instagram account of Social Forestry Office Manado from April to August 2025, in terms of accuracy, timeliness, relevance, and completeness, as well as to identify the types of information deficiencies in the posts. The informants of this research are parties directly involved and responsible for conveying Social Forestry information through Instagram of Social Forestry Office Manado. This research was conducted at Social Forestry Office Manado, a Technical Implementation Unit under the Directorate General of Social Forestry, Ministry of Forestry, located at Jl. Raya Adipura, Kima Atas Village, Mapanget District, Manado City, North Sulawesi Province. This research uses a descriptive qualitative research method to systematically, factually, and accurately describe the quality of Social Forestry information on Instagram of Social Forestry Office Manado. Data collection techniques used are observation, interviews, and document analysis. Data analysis is done inductively to identify patterns and themes related to information quality. The results of this study indicate that the quality of Social Forestry information on the Instagram of Social Forestry Office (BPS) Manado from April to August 2025 meets the quality standards and has some deficiencies. It covers all four aspects of information quality as a whole and is interrelated between the aspects of accuracy, timeliness, relevance, and completeness.  Out of 28 posts analyzed, 71.43% had good information quality, meeting all four quality aspects. Meanwhile, 14.29% had moderate quality. This indicates consistency in maintaining information quality by enhancing completeness and covering key aspects like objectives, benefits, and outcomes, ensuring accuracy, timeliness, relevance, and completeness.